In the name of “inclusivity” they erased an entire category of people from the shelves…
In the name of “inclusivity” they erased an entire category of people from the shelves… Read More »
“The “Yellow/Warm Undertone” Foundation Trend The main driver: Rihanna’s Fenty Beauty (launched September 2017) Fenty Beauty launched with 40 shades and explicitly prioritized neutral-to-warm undertones across all skin tones. It was a massive cultural and commercial success, and essentially every major brand scrambled to follow suit — reformulating or expanding their lines with a warm/yellow